NEW YORK (January 28, 2025) - The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced a new multi-year partnership with Atturo Tires, to become the Official Tire Partner of the PFL.
As the Official Tire Partner of the PFL, Atturo Tires will be featured throughout the 2025 PFL World Tournament. This includes in-arena features and high visibility branding throughout the state-of-the-art PFL events. Atturo commercials will be included during the TV and streaming broadcast on ESPN networks. In addition, Atturo will be the presenting sponsor of the ‘Keys to Victory’ during each event where MMA analyst Dan Hardy breaks down the fights on the card.
The multi-faceted partnership will also provide two brand ambassadors to bring the mutually beneficial agreement to life through content and creative campaigns. In addition, the PFL and Atturo Tires will collaborate on original content that will be distributed through the PFL’s digital and social channels, which reach millions of users worldwide.
“The PFL is incredibly excited to partner with Atturo Tires, a brand that is rapidly growing and moving the industry forward,” said Bryan Calka, Chief Commercial Officer of PFL. “Like the PFL, Atturo Tires believes in groundbreaking innovation in our fields, creating a mutually beneficial partnership.”
"Becoming the Official Tire of the PFL is an exciting moment for Atturo Tires,” states Michael Mathis, President of Atturo. “The PFL’s passionate fanbase and uniquely high tech method of showcasing elite talent align perfectly with Atturo’s mission to deliver high-performance tires that exceed expectations. This partnership not only enhances our brand’s visibility but also reinforces our dedication to providing our customers and dealers with tires that punch above their weight class, just like the fighters in the PFL."
This partnership was sourced and facilitated by KLUTCH Sports Group’s Global Partnerships division, led by Andrew Feinberg.
ABOUT PROFESSIONAL FIGHTERS LEAGUE
Professional Fighters League (PFL) is a global powerhouse in MMA and the fastest-growing sports league world-wide. PFL is the only MMA organization with the “win and advance” format. PFL is broadcast and streamed to 190 countries with 20 leading media partners. PFL is backed by major blue-chip investors including SURJ, Ares, Knighthead, Luxor Capital, Waverley Capital, Elysian Park Ventures, 885 Capital, and numerous NBA, MLB, NHL, and MLS team owners. MMA is the growth sport business of this decade, with 650 million fans worldwide, the youngest audience demographic, and true global revenue streams.
PFLmma.com; Instagram (@PFLmma); Twitter (@PFLMMA); Facebook (/PFLmma)
ABOUT ATTURO TIRES
Established in 2009, Atturo Tire is a brand dedicated to the growing Light Truck, SUV, Crossover, UTV, Performance, Hybrid, and EV vehicle segments. Atturo designs and distributes stylishly aggressive tires built to fit the needs – both on and off-road – of drivers worldwide who embrace the freedom of the active outdoor lifestyle. Committed to continuous improvement and innovation, Atturo Tires are offered through independent distributors and dealers globally. Learn more at www.atturo.com.
ABOUT KLUTCH SPORTS GROUP
Founded in 2012 by CEO Rich Paul, KLUTCH Sports Group is a premier agency representing some of the world’s biggest athletes across major professional sports. KLUTCH’s unique, 360 approach helps clients at any stage of their career maximize opportunities across the rapidly changing entertainment, media, and business landscape, and provides strategic support in partnerships, branding, communications, social responsibility, and more. With proven expertise in the intersections of sports, entertainment, and culture, KLUTCH connects top teams, major leagues, and properties with global brands. In 2019, KLUTCH partnered with the leading global talent and entertainment company UTA, and in 2024, was named one of GQ’s 20 Most Creative Companies in the World.
