NFTs are built by CrossTower on the blockchain XRP Ledger
NEW YORK (May 23, 2023) - The Professional Fighters League (PFL), the fastest growing and most innovative sports league, announced today a partnership with CrossTower, an innovative, global Web3 technology company, to offer exclusive NFT VIP experiences created for the PFL fanbase, built on the blockchain XRP Ledger (XRPL).
CrossTower and PFL will release a limited number of NFT VIP tickets as part of the upcoming PFL Regular Season event on June 23rd at OTE Arena in Atlanta, Georgia. For the first time, PFL fans that purchase NFT VIP tickets will have access to never-before-offered VIP experiences. Purchasers will gain access to exclusive SmartCage-side seating, the PFL’s ceremonial weigh-in the day before the June 23rd event, and fighter meet-and-greets. They will also enjoy use of a VIP entrance and hospitality within the arena, as well as special behind-the-scenes PFL content before and after the event, and discounts and pre-sales to future events. In addition, select purchasers will earn their chance to step inside the PFL SmartCage with their own PFL ring-walk and photo opportunity. NFT VIP tickets can be purchased starting May 23rd at https://ticketverse.crosstower.com.
“We’re pleased to introduce our partnership with CrossTower to bring our PFL fans premium VIP experiences through blockchain technology,” said PFL CEO Peter Murray. “NFT ticketing creates a new way for PFL fans to engage with live PFL events, combining access to -buy experiences, real-world utility and digital ticketing.”
“CrossTower is honored to partner with PFL to offer enhanced ticketing experiences to PFL fans. These experiences have never been offered before to the PFL fanbase and we are thrilled to bring this exclusive access to PFL customers,” said Kapil Rathi, CEO of CrossTower.
"The NFTs are built by CrossTower on the XRP Ledger, an open-source, energy efficient, and decentralized blockchain powered by a global developer community. The XRP Ledger's decade of proven enterprise-grade capabilities makes it a superior blockchain for this experience, both for PFL and their fans,” said Rathi.
PFL is the #1 fastest growing company in MMA and the #2 MMA company on a worldwide basis. PFL is the only in MMA with the sports-season format, where individual fighters compete in a regular season, playoffs, and championship each year, making PFL a “win and advance” meritocracy like all other major sports. PFL fighter roster hails from over 20 countries and 25% of PFL fighters are independently ranked in the top 25 of their weight-class. The company leads in technology and innovation, with its proprietary PFL SmartCage powering real-time betting and next-gen viewing experience. PFL airs live in the U.S. on ESPN and ESPN+ and is broadcast and streamed to 140 countries with 25 leading international media partners.
About Professional Fighters League
Professional Fighters League (PFL) is the fastest growing and most innovative sports league. PFL is the #2 MMA company worldwide on all key metrics and the only with the sports-season format where individual fighters compete in Regular Season, Playoffs, and Championship. The Company has four global live fight franchises: PFL League Season, PFL Challenger Series, PFL PPV Super Fights, and PFL Europe.
PFL airs in the U.S on ESPN and ESPN+ and is broadcast and streamed to 140 countries with 25 international leading media partners, including DAZN, DirectTV, Viaplay, Sky Sports, and MBC. PFL has dozens of major brand sponsors such as Anheuser-Busch, GEICO, Bose, US Marine Corps, and Celsius Energy Drink.
PFL is backed by blue-chip investors including Ares, Luxor Capital, Elysian Park Ventures, Knighthead, Legends, and numerous NBA, MLB, NHL, and MLS team owners.
MMA is the growth sport of this decade, with over 600 million fans worldwide, the youngest audience demo of any sport, and true global revenue streams.
PFLmma.com; Instagram (@PFLmma); Twitter (@PFLMMA); Facebook (/PFLmma)
About CrossTower:
Founded in 2019, CrossTower is a global, Web 3.0, technology company offering businesses a means to develop real world utility using blockchain technology. Uniting community, growth, and innovation, we're propelling the transformative power of blockchain technology into the hands of businesses globally. CrossTower has offices in the US, Bermuda and India.
ticketverse.crosstower.com; Instagram (@crosstowernft); Twitter (crosstower_ex);
About the XRP Ledger
The XRP Ledger (XRPL) is an open source, public and decentralized Layer 1 blockchain led by a global developer community. It is fast, energy-efficient, and reliable. For more than ten years, it has been the blockchain best suited to enable settlement and liquidity of tokenized assets at scale. With ease of development, low transaction costs, and a knowledgeable community, it provides developers with a strong open-source foundation for executing on the most demanding projects – without impacting the XRPL’s lean and efficient feature set. XRPL enables a wide variety of services and use cases including payments, on-chain finance, and tokenization. Learn more at XRPL.org.
